(702) 527-8142
Reno, NV, USA
LET'S CONNECT
I love what I do and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.
"Do not go where the path may lead. Instead, go where there is no path and leave a trail"
Ralph Waldo Emerson
"Ravyn is the definition of a go-getter. She is dedicated to her craft to an unparalleled degree and having worked directly with her as she assisted me with website refinement, SEO retooling, and branding, I can safely say that I went to the right person. She is trustworthy and passionate, and even went as far as to create a basic website with some of the info I gave her to give me a practical example of how my next steps could look. It was such a huge help, I took her start and ran with it! Thanks again for everything, Ravyn! I will definitely be back in the near future."
Zane Wheeler, CCHt
RECOMMENDATIONS
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BSBA, UNIVERSITY OF NEVADA-RENO
2010 - 2015
Marketing/ Marketing Management
American Marketing Association - VP of Marketing
American Marketing Association - VP of Promotion and Programming
UNR Entrepreneurship Club - VP of Promotion
UNR Entrepreneurship Club - President
EDUCATIONAL EXPERIENCE
Being a lifelong learner is a trait that is really important to me, and I know that a good education is not just for the schoolyard. Some lessons were learned in the traditional way, while others I have received from professional mentors, industry professionals and in some cases, friends and family. I’d love the opportunity to talk to you about how my academic background could benefit you, so get in touch.
SKILLS
Tricks of the Trade
BUDGET MAINTENANCE
ART DIRECTION
EMAIL MARKETING
UX/UI PLANNING
BRAND DEVELOPMENT
PRINT DESIGN
WEBSITE MANAGEMENT
STRATEGIC MANAGEMENT
MARKETING STRATEGY
MARKET ANALYSIS
GRAPHIC DESIGN
CUSTOMER SERVICE
PROJECT EXECUTION
EVENT PLANNING
SOCIAL MEDIA MARKETING
September 2014 - Present
- Graphic Design of advertising material for all platforms, from booth design to t-shirts
- Coordination of advertising deadlines and strategy
- Coordination of trade show booth design, setup, shipping, travel, and accommodations
- Creation and maintenance of potential leads database
- Email marketing and Internal Newsletter creation, maintenance, and tracking
- Budget Evaluation and revision
- Advertising impact analysis and reporting
- Creation and maintenance of all social media platforms
- Editorial and Copy creation
- Creation of Website Design, Copy, Components, Blog, and Clickstream Experience
- Conceptualization, Design, and Implementation of the company online quote request worksheet
DATA COLLECTOR, UNR DEPARTMENT OF ECONOMICS
September 2013 - September 2014
Professional Survey Implementation at Reno Special Events for the generation of specialize economic information. I conduct unbiased surveys so as to produce premium data that was be used in the decision making for numerous Reno Special Events.
List of Events:
Reno Tahoe Open at Montreux
Reno Balloon Races 2013
Reno Air Races
CUSTOMER RELATIONS REPRESENTATIVE, SCOOPKIT
October 2013 - February 2014
- Help to solidify customer relationships
- Discover new business development leads
- Provide excellent customer service to clients
DIRECTOR OF DOMESTIC PROMOTIONS, DUWELL MEDICAL
November 2012 - August 2013
- Promoted Duwell Medical in local and domestic markets through events/ pr/ videos/ and face to face presentations.
- Handle the implementation, execution, and analysis of promotional events and marketing campaigns through task management and team collaboration.
- Increased awareness of the Duwell brand as well as cultivating it to appeal to younger demographics.
- Increased donations and sales by 230% and made Duwell reach potential volunteers and donors through campaigns with over 100 new interested members in 3 months.
SURVEY RECRUITER / CONDUCTOR, QUICKTEST
June 2012 - August 2012
- Approached shoppers in the mall about the opportunity to take paid surveys and questionnaires.
- Screened potential survey-takers for fit with 300+ different products, movies, and services surveys.
- Conducted 300+ surveys for products, movies, and services, producing unpolluted market research data.
ACCOUNT COORDINATOR, ASUN INKBLOT PROMOTIONS
April 2011 - March 2012
- Formed a new system for the organization of promotions for Campus events and trained new Account Coordinators.
- Organized the deadlines for the promotional advertising of ASUN Clubs/Organizations and ASUN Services.
- Set up meetings with clients in which their needs and thoughts for their promotional activity were discussed.
- Made sure changes were done by deadlines and made sure deadlines were met for all advertising purposes.
- Posted to events and updates to digital assets and maintained rapport as the digital face of the organization.
ADMINISTRATIVE ASSISTANT, UNR OFFICE OF STUDENT CONDUCT
September 2010 - May 2011
- Revised and edited the Student Conduct Manual and helped to form new employee training techniques.
- Set up appointments and gave calls of reminder to the patrons that needed them.
- Listened to patrons situations and helped them to find solutions.
PROFESSIONAL HISTORY
My Roles & Responsibilities
MY PROFESSIONAL PROFILE
Up Close & Personal
Extensive skill set includes:
Organizational management, brand management, strategic marketing, event planning, task management, and graphic designing.
Developing marketing strategies and overseeing organizational processes development for B2B,B2C, and Charitable companies.
Conceptualizing, planning, and executing events for: Fundraising, Lead Generation, Brand Awareness, Recruiting, Sales Training, and Charity.
Recognized as go-getter, creative problem solver, noteworthy communicator, and powerful motivator who thinks outside-of- the-box and possesses an impeccable work ethic.
PROFESSIONAL OVERVIEW
Results-oriented activator with a diverse career portfolio of highly successful martketing/communication projects,whose continued advancement has been attributed to focused project management, communications, social networkÂing, and event planning skills.
Driven tactian with a solid background in the beneficial use of new media opÂportunities, marketing strategies, digital asset management, and branding apÂproaches.
Passion for community development, economic empowerment, access to healthcare, international travel, and continuous learning.
RAVYN SMITH
To Summarize:
I am a results-oriented marketing strategist who delivers actionable analytical recommendations on promotions, campaigns, branding, and organizational development as a whole. I help to focus on the marketing strategy/tactics/goals through abstract analysis of concrete metrics and KPIs. Through the generation of customer-centric campaigns/promotions, I fight for the company's brand share. With over 6 years of experience in creating ACTIVATION content in the digital media field, I work on putting the company at the top ( In search engines and in customer's minds).
Please look over this site to get a sense of my experience, skills, and outlook.
"Ravyn was amazing! She got me and my business goals right away and came up with a strategic plan that makes great sense. I have already carried out a lot of her suggestions to take my web presence to the next level. Thanks so much Ravyn!"
Laszlo Karafiath, PhD
"Ravyn is assertive, extremely professional and leaves you with a feeling of certainty when you work with her. She's highly knowledgable in her marketing field and will give you the tools to further your business! On top of all this she is a wonderful human being, strong and honest! Will definitely work with her again!"
Kristelle Smith
